May ’26 Retail Report: Retailers Post Double-Digit Gains Despite Rising Prices

The Big Picture
The retail environment continues to show resilience despite a mixed economic backdrop. U.S. GDP grew at a 2.0% annualized rate, while inflation climbed to 3.8%, driven largely by higher fuel prices.

Consumer confidence edged slightly higher in April, even as shoppers expressed concern over gasoline prices and overall living costs.

National retail sales increased 0.5% for the month, marking the seventh consecutive month of gains, though much of that growth was tied to inflationary pricing rather than stronger demand.

April Sales
Among our client stores, April delivered another standout month. Total sales rose 12% over last year, driven by strong demand for fresh spring merchandise and seasonal newness.

Women’s
— Overall women’s sales: +11%
— Dresses: +5%
— Ready-to-wear: +11%

Men’s
— Overall men’s sales: +13%
— Men’s Clothing: +17%
— Sportswear: +12%

These results reinforce a trend we continue to see across better retail: affluent customers still spend when presented with compelling product and fresh seasonal storytelling.

Fall Prep
While we remain optimistic about the second half of the year, fall will likely present a more difficult selling environment than spring.

Retailers are now going against some of the strongest early-fall comparisons in recent memory, making it harder to generate the dramatic percentage increases many of our stores enjoyed last year.

At the same time:

— Rising costs continue to pressure consumers and retailers
— Many customers already refreshed their wardrobes over the past year
— Sales should remain firm, but execution will matter more than ever.

Focus on Fashion
Customers continue to respond to product that feels emotionally exciting and different from what is already hanging in their closets.

The strongest gains continue to come from Clothing categories, especially in fashion-driven classifications.

Don’t Overthink It

Focus on what has worked in the past: how and when you landed goods, what your client outreach looked like, and the results.

We know early deliveries are driving business, so control your receipt plan as much as you can.

We also know that events are driving the largest gains among our client stores, so make sure your inventory is positioned for it.

Blacks’ Bottom Line
The challenge this fall will be navigating tougher comps and responding to price fluctuations. Focus on margins, newness, and early selling.