Special Report: Cycle Shift

Special Report: Cycle Shift

Pent-up demand has kept registers ringing for longer than normal. Here's how to plan for the months ahead.


In recent decades retail sales have comfortably flowed in relatively predictable cycles according to the seasons. But the Covid 19 pandemic had consumers suddenly hitting the brakes in March 2020. And now, with vaccination efforts in the U.S. reducing the danger, consumers are keeping their foot on the gas pedal for far longer than we are accustomed to, begging the question 'just how long will this sales recovery last?' Will 'normal' sales cycles return, and if so, when?

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