Engage Customers With Content Marketing
As a retailer, you know all about marketing, but what about content marketing? Basically, content marketing is communicating with your customer base without selling to them. Instead of giving them a sales pitch, you’re providing them with information that is relevant to them in order to foster trust, education and engagement. Consumers are so inundated [...]
Top Five Marketing Tips for 2012
If you’ve made it through 2011 with some gains, congratulations! But keeping up the momentum always takes planning and hard work, especially when it comes to marketing your store and brand. To help you start planning for the New Year, we’ve gathered what we feel were some of the most effective marketing strategies for our [...]
10 Tips For a Successful Facebook Fan Page
In today’s retail environment, a Facebook fan page can be a critical part of your marketing activities. Many see it as an important link between your brand and your customer base, and an effective tool in driving sales. Facebook boasts over 800 million users, and no doubt many of your customers are logging in each [...]
How to Become an Email Marketing Pro
By John Fell, Director E-Marketing Logic (formerly E-Mail Logic) Retailers who are serious about leveraging email to improve engagement and increase revenues will need to move beyond their traditional “batch-and-blast” approach. The name of the game now is relevance, and the key to relevance is segmentation, or customer targeting. Several factors are driving the need [...]
Is It Time To Consider Mobile Marketing and Sales?
The way consumers shop is evolving with technology, but the question is are you, as a retailer, evolving with your customers? Some 50% of shoppers are using their mobile devices to shop online, or at least as a tool to assist them, according to a recent report from Arc Worldwide. The choice for merchants is [...]
How to Compete with Daily Deal Sites
Recent reports show that daily deal sites, like Groupon and Gilt Groupe, are losing some momentum, due to the fact that consumers are being overwhelmed by deals and are getting bored of the daily onslaught. (Traffic to Groupon has fallen 13% since the beginning of the year, while Gilt Groupe’s traffic has dropped 20%, according [...]
How To Increase the Impact of Your Store Blog
Retailers are embracing blogs in a new way to improve their search engine rankings and establish lasting relationships with their customer base. You are probably already familiar with a basic store blog, filled with updates by staff on new products, promotions, and trends. These are great tools for sharing information with your customers and using [...]
How Social Networking Affects Your Search Engine Rankings
If you’re a retailer that has only dabbled in social networking, or avoided it all together, beware. That’s because social networking sites like Twitter, Facebook and LinkedIn are starting to play a pivotal role in search engine algorithms, meaning they can affect your search engine rankings and ultimately whether customers find you online, or not. [...]
Black Friday Weekend Promotional Hits & Misses
Retailers jumped all over the sales opportunities this Black Friday weekend, pounding shoppers with emails on the latest deals and specials. Many even moved Black Friday deals to Thanksgiving Day, hoping to capture satiated at-home shoppers. And, it appears that all that work paid off. Consumers spent 6% more from Thursday to Sunday compared to [...]
Our Top 5 Do’s and Don’ts of Holiday Marketing
With the holiday season arriving at our collective doorstep, retailers should already have their marketing strategies honed and ready. After all, if there’s any point during the year where there’s an opportunity to connect with your customer base, it’s now. But, if you haven’t yet nailed down on the details of this year’s promotions, consider [...]
Rev Up Your Marketing with a Multipronged Approach
It used to be that if a retailer sent out a quality email once or twice a month to their customer base, they were on top of their online marketing. Not any more. Smart online players have raised the bar by connecting email marketing with social networks, direct mail and clever promotions. Today, email marketing [...]
How To Build Your Email List & Relationships with Online Coupons
An old-fashioned promotion — the coupon — is making a comeback online in a much more targeted and effective way. Brick-and-mortar retailers are using tools such as Google AdWords and gift cards to drive buyers to special landing pages on their websites with coupon offers. For instance, a retailer might send out a gift card [...]
Retailers’ Top 5 Email Marketing Mistakes
By John Fell, President, E-mail Logic
Permission email marketing is the the ultimate retention marketing tool for retailers. It can also be very affordable, but what you can’t afford is to do it wrong.
How To Use Timed Promotions
For years brick-and-mortar retailers have used timed promotions (such as 6 a.m. to 6 p.m. sales) to create a sense of urgency and drive traffic to their stores. But given that few consumers are willing to get up at the crack of dawn for a discount, online retailers are in the perfect position to create [...]
Trigger Traffic with Email Marketing
While we expect this year’s Christmas sales to be below previous years, there is still significant consumer demand. The trick is driving traffic into your store and one of the best ways to stay in touch with your customer base and to keep them up-to-date on new arrivals is through email marketing. Tailor your email [...]
