With mobile apps that look for deals, coupons, and other online promotional tools at shoppers’ disposal, it may be easy for retailers to think of technology as something that aids consumers more than them.
However, the growing popularity of tablets, such as the Apple iPad, might provide a welcome surprise.
A recent survey by Zmags revealed that 87% of tablet owners are using their devices to purchase holiday gifts, with an average of $325 spent on jewelry, clothing, and electronics.
Perhaps more interesting, the survey showed that impulse buys tend to rise as a result of tablet shopping. One individual among the poll, albeit an extreme example, spent more than $28,000 on a high-end, hand-crafted dress, via her tablet.
The attitude of tablet shoppers also appears to be different. Instead of “stressed, discouraged, and impatient” shoppers, tablet users describe shopping on their device as an “indulgent” and “generous” experience.
The bottom line is clear. Tablet shopping is making the consumer more willing to spend and they seem to enjoy the process more when using their devices. So, if e-commerce is part of your business, seriously consider optimizing your website for mobile devices if you haven’t already.
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