In another sign that consumers will be looking for deals this holiday season, daily deal aggregator Yipit predicts that shoppers will spend between $80 million $100 million on daily deal sites between Thanksgiving and Christmas. If they’re right, that would be a $15 million $20 million increase over last year.
Fortunately, these deal sites rarely compete with our apparel retailers since they usually offer discounts on things like food, spa visits and other experience-related activities.
It appears that consumers still enjoy these deals even though a recent survey revealed that 70% of small-business owners hate Groupon. The lesson here is that if you do have a product or service that is a good fit for a daily deal, don’t rule out the possibility completely. While you may not make money on the deal itself, you may gain increased traffic and brand recognition.
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