Daily Deal Sites To Do Well This Holiday Season
In another sign that consumers will be looking for deals this holiday season, daily deal aggregator Yipit predicts that shoppers will spend between $80 million $100 million on daily deal sites between Thanksgiving and Christmas. If they’re right, that would be a $15 million $20 million increase over last year.
Fortunately, these deal sites rarely compete with our apparel retailers since they usually offer discounts on things like food, spa visits and other experience-related activities.
It appears that consumers still enjoy these deals even though a recent survey revealed that 70% of small-business owners hate Groupon. The lesson here is that if you do have a product or service that is a good fit for a daily deal, don’t rule out the possibility completely. While you may not make money on the deal itself, you may gain increased traffic and brand recognition.
