While we expect this year’s Christmas sales to be below previous years, there is still significant consumer demand. The trick is driving traffic into your store and one of the best ways to stay in touch with your customer base and to keep them up-to-date on new arrivals is through email marketing.
Tailor your email marketing campaigns around special events and products. For instance, if your store were an exclusive provider of a new line of outerwear you would want to design a couple of emails promoting this line and highlighting specific styles.
You do not have to take steep markdowns this season, but you should use your promotional markdowns to drive traffic and advertise these promotions in your email campaigns.
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